Sometime Sunday night the Chrysler spot was removed from YouTube. Just hours after my previous post about the NFL's requested removal of the Chrysler commercial from YouTube, I found it has been reinstated. Hooray!!!
The Free Press reports that NFL spokesman Brian McCarthy said he isn’t
sure why the Chrysler ad was removed. “The NFL did not file a copyright complaint about this ad with
Google.” “We have asked Google to reinstate the
ad immediately. Google is looking into why the ad was removed.”
Some people have commented that the commercial carries political overtones. However
Chrysler and Fiat CEO, Sergio Marchionne, said the commercial was not intended to elicit a political message. During an interview with Paul W. Smith, on WJR-AM760 radio, Marchioone said “It has zero political content”. “The message is
sufficiently universal and neutral that it should be appealing to
everybody in this country and I sincerely hope that it doesn’t get
utilized as political fodder in a debate.”
Earlier today, Brian McCarthy, NFL spokesman, told the Free Press that he isn’t
sure why the Chrysler ad was removed from various websites. “The NFL did not file a copyright complaint about this ad with
Google,” he told the Free Press. “We have asked Google to reinstate the
ad immediately. Google is looking into why the ad was removed.”
Perhaps a two-minute warning should transfer to whoever chose to file a false complaint.
February 6, 2012
Super Bowl Commercials
Did your team win? I watched the Super Bowl and was also intrigued with the Chevy Game Time app and trivia pursuit interactivity. I interacted throughout the game from my iPad2 with the hope of winning one of twenty Chevys to be given away.
I tuned-in to the commercials as part of the Game Time app, but also because I find them entertaining. One in particular struck me ... the Half-time Spot featuring Clint Eastwood. It was a moving spot but the end screen was somewhat of a surprise. The commercial was a product of a member of the auto industry ... Chrysler.
This morning I found that the NFL has filed a complaint ... copyright violations and had the Clint Eastwood - It's Halftime spot removed from YouTube. Not totally removed at the moment of this post. In case you missed, it here it is:
It appears that every precaution was taken in the production of this spot. No use of logos, team footage, etc. Not even the use of a name ... NFL or a team name. So was running the ad during the Super Bowl the offense?
If the spot has been replaced with a blank area for the video, Chrysler's message was How do we come from behind? How do we come together? And how do we win? Detroit's showing us it can be done." Eastwood delivered and it made the day of many viewers ... generating high praise and patriotism.
A few notable remarks:
"America is facing the second half," former Michigan Gov. Jennifer Granholm tweeted. "We're getting up off our knees. Thank you Chrysler. Clint Eastwood. America."
CNN Money posted that Chrysler also scored big with its 2011 commercial commenting that Chrysler is "king of the Super Bowl spots."
Chevrolet tweeted (sent from the automaker's official account) thanking their competitor: "Thank you for your trust in America. From the heart of Detroit to your homes, we feel the same way."
So why was NFL Properties LLC NOT a fan? How does this affect advertising whether in print, on the web, or in video?
I tuned-in to the commercials as part of the Game Time app, but also because I find them entertaining. One in particular struck me ... the Half-time Spot featuring Clint Eastwood. It was a moving spot but the end screen was somewhat of a surprise. The commercial was a product of a member of the auto industry ... Chrysler.
This morning I found that the NFL has filed a complaint ... copyright violations and had the Clint Eastwood - It's Halftime spot removed from YouTube. Not totally removed at the moment of this post. In case you missed, it here it is:
It appears that every precaution was taken in the production of this spot. No use of logos, team footage, etc. Not even the use of a name ... NFL or a team name. So was running the ad during the Super Bowl the offense?
If the spot has been replaced with a blank area for the video, Chrysler's message was How do we come from behind? How do we come together? And how do we win? Detroit's showing us it can be done." Eastwood delivered and it made the day of many viewers ... generating high praise and patriotism.
A few notable remarks:
"America is facing the second half," former Michigan Gov. Jennifer Granholm tweeted. "We're getting up off our knees. Thank you Chrysler. Clint Eastwood. America."
CNN Money posted that Chrysler also scored big with its 2011 commercial commenting that Chrysler is "king of the Super Bowl spots."
Chevrolet tweeted (sent from the automaker's official account) thanking their competitor: "Thank you for your trust in America. From the heart of Detroit to your homes, we feel the same way."
So why was NFL Properties LLC NOT a fan? How does this affect advertising whether in print, on the web, or in video?
January 25, 2012
You Gotta Go Mobile
I've lugged a notebook/laptop computer to meetings for years, but now it's oh so much easier to travel with my iPad2 loaded with apps to word process, present slide shows, and more. The screen resolution-clarity is fantastic and if you're in a wi-fi environment, you'll have quick access to the internet.
With the move to local search from mobile devices, we added the iPad to our testing platform of website design.
After hours, I read ePubs on my iPad ... Photoshop and other magazines, white papers, books, and more.
Thank you Steve Jobs-Apple Computer for developing outstanding tools for business and personal use!!
Hmmm ... movies on the iPad ... gotta love it!
Leave a comment to share your mobile experience.
With the move to local search from mobile devices, we added the iPad to our testing platform of website design.
After hours, I read ePubs on my iPad ... Photoshop and other magazines, white papers, books, and more.
Thank you Steve Jobs-Apple Computer for developing outstanding tools for business and personal use!!
Hmmm ... movies on the iPad ... gotta love it!
Leave a comment to share your mobile experience.
December 8, 2011
2012 Color of the Year
Orange has been a popular color for the past several years. But this reddish-orange hue is a shot of energy ... a call to action to energize us. If you were blue in 2011, look to Tangerine-Tango to recharge and move forward in 2012.
Fashion designers are incorporating Tangerine-Tango in their designs for women's and men's fashion. This energizing color is also showing up in lines of cosmetics and interior designers are spicing up rooms with paint, pillows, linens, appliances, and other accessories.
I believe we'll see Tangerine-Tango used in film, art, print and on the web, if not now, in the new year.
It's time to upgrade our PMS Color Books and get energized.
October 28, 2011
The Color of Smashing Pumpkins ... Boo!
Solar Powered Mobile Charging Device
German start-up Changers launches solar-powered charger for mobile phones
and a community and marketplace for turning energy produced into
tangible credit. What a cool device to keep your mobile devices charged and it comes with rewards.
Mobile-Local Search
There has been a huge increase in search for local businesses from
mobile devices. Often consumers are looking for a nearby business
– whether it's a restaurant, dry cleaners, hair salon; dentist, shopping
for the best price; directions to a store or store hours.
Search is replacing the phone book making it even more important to be found online via your website (desktop and mobile) and local listings. Google has built nearly 50 million places pages of which only 7% have been claimed. We're getting business back on the map with our mobile-local internet management service through claiming your place with Google, Yahoo and Bing.
Our Mobile-Local service does the work for you. We'll claim your pages with Google, Yahoo and Bing and maintain your places pages on a monthly basis. It's a form of search optimization to drive more traffic to your business. If you're ready to get more traffic, contact us for a free Google Places competitive position report.
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Search is replacing the phone book making it even more important to be found online via your website (desktop and mobile) and local listings. Google has built nearly 50 million places pages of which only 7% have been claimed. We're getting business back on the map with our mobile-local internet management service through claiming your place with Google, Yahoo and Bing.
Our Mobile-Local service does the work for you. We'll claim your pages with Google, Yahoo and Bing and maintain your places pages on a monthly basis. It's a form of search optimization to drive more traffic to your business. If you're ready to get more traffic, contact us for a free Google Places competitive position report.
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